A big congratulations to one of our clients, Fringe and Folly Salon, a new hair salon located at 219 Second St in Old Town Eureka. The salon is owned and operated by Arielle Englund, whose recent creative renovations give this former-salon space a fresh new look.
Originally from San Diego, Arielle has been styling and cutting hair for 14 years. After moving to Humboldt in 2019 to finish her degree in Psychology at Cal Poly Humboldt, Arielle worked as a stylist at the Trim Scene in Arcata, where she built up a loyal customer base and fell in love with hair styling all over again.
“Opening up my own business was never really a thought I had dreamed of before, but after seeing a for-sale ad for the space, I took a leap and applied. It’s been the best decision I’ve ever made. I’ve received so much support from my friends and family—it’s been really encouraging from the start. The community has been so welcoming. Even as I was just starting, I was receiving referrals from other hair stylists in the area.”
Fringe and Folly Salon provides an array of hair services, including but not limited to: cuts and fades, color and blonding, up-dos, braids, and extensions. They offer different salon-quality product lines for clients to purchase and take home.
Arielle also provides the opportunity for other hair stylists to rent booth space. Each stylist has the freedom to set their own prices and distribute their products, giving Fringe and Folly Salon’s new clients a variety of stylists and options to choose from.
“I wanted to make sure my salon and stylists are educated on all types of hair. We want all community members to feel welcome, especially the BIOPC and LGBTQ+ communities. It was important to me to create a space that is not only welcoming but also supportive of everyone’s self-expression.”
Starting your own business can feel daunting, but with the support and services provided by North Edge Financing, Arielle was able to arrange her loan to cover the first 5 months of the lease. “Even if my booth wasn't filled and I didn’t have the income to make payment, the loan gave me the coverage I needed.” And now—4 out of 5 of her chairs are filled.
The startup funds helped Arielle purchase furniture, buy styling products in bulk, stock color lines, and tools. “The loan support I received from AEDC [North Edge Financing] helped my dreams come to fruition. There were no limits for the space I wanted to create, and I was able to start really strong.”
Today, Fringe and Folly Salon is open, taking on new clients, and excited to be a part of the community! While their website is currently under construction, you can visit linktr.ee/fringeandfolly to book your next appointment! Or call (707) 613-3244 to learn more.
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